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The "value proposition" offered by a merchant can mean different things.
Chevrolet Volt chevrolet.co.uk, from £30,255 An electric car without range anxiety – that's the compelling proposition offered by the Volt.
That was the proposition offered to Manhattanville College students recently, when the school introduced "Semester in New York City".
The same proposition, offered by an ordinary economist, would end up buried in an economics journal, peppered with challenges from peers.
However, given societal concern pertaining to water-quality deterioration, reductions in the levels of nitrogen lost from dairy farms are found to add substantially to the value proposition offered by alternative sward species.
That vague if tantalizing proposition offered by "Relatively Speaking," a triple bill of one-act comedies by those authors and directed by John Turturro, came into somewhat clearer focus on Wednesday with the announcement of its ensemble cast and other details.
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"The Proposition" offers a cautionary lesson for actors everywhere: if you're handed a dead screenplay, don't fool yourself into thinking your Stanislavskian technique or sizzling star quality can breathe life into it.
Plonk's proposition offers all wine drinkers access to "hidden gems" that would otherwise remain under wraps.
A science writer and veteran explainer communicates some of the propositions offered by theorists about the virtually unlimited computing power that may follow certain practical triumphs that are not quite in sight.
Or, the value propositions offered by Kampusareena were not expressed clearly enough.
Hence, VR will remain ancillary to the propositions offered by the big ecosystems and incapable of influencing a user's purchase decision on where to live his digital life.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com