It's also the value proposition behind the Mountain View, California fintech which announced Wednesday it raised $70 million in a round of growth funding led by Felicis Ventures, the venture capital firm and Lennar, the national homebuilder.
The big value proposition behind the Surface Pro 3 has always been its ability to run full-powered Windows applications despite having a portable, tablet-style form factor.
What if it didn't have to come from Earth? That's the proposition behind Planetary Resources, an asteroid mining company.
For the large coalition of supporters behind 2014's Proposition 47, it is a long-awaited step forward.
The business proposition behind this extravagant vision is rather more straightforward.
That is the proposition behind a new Web site called Daybees, which went live in Britain last month and plans to expand to the United States and other countries soon.
There is no educational proposition behind them, no philosophy of how or what children should learn, no model of what a school should be like.
Such is the stunningly simple yet intricately executed proposition behind Scott Westerfeld's seductive Midnighters series, two previous volumes of which -- The Secret Hour and Touching Darkness (both 2004) -- introduced us to Jessica, Melissa, Jonathan, Dess and Rex, the five differently enabled teens who rule the night.
For Desai, the value proposition behind Heal is obvious.
This in essence, was the proposition behind my possibly imprudent choice of EZchip as my new Qualcomm.
That's the proposition behind TxtMeApp,a new product from Israel-based digital media agency Say Media Group (not to be confused with Say Media, the San Francisco-based advertising and publishing company that owns sites like XOJane and ReadWrite).
