They'd be ignoring their unique value proposition and the competitor's likely response.
At Asos, I deliver the two in equal measure: the proposition and the service.
The teeth are yellow in the Australian western "The Proposition," and the sky is as red as blood.
The sustainability of that proposition and the cost in terms of public, animal and planetary welfare are rarely mentioned.
There is a lack of mutual assent to the same proposition, and the language is entirely too indefinite and general as to the usual elements of a contract.
In the last two decades, digital technologies have transformed products, services, and entire business models, including the customer value proposition and the value creation processes.
Fashion for men is an innately funny proposition, and the blond Adonis type, with or without the blow-dried porno hair, simply doesn't square with real life.
With two fine modern westerns - The Proposition and The Three Burials of Melquiades Estrada - tipping their Stetsons to Sam lately, this is a fine and timely release.
'When we buy a site, we're thinking about the marketing proposition and the target audience from day one,' says Stephen Stone, chief operating officer of Crest Nicholson.
Despite this not exactly attractive proposition, and the fact that she's married, she is suddenly overwhelmed with love and incapable of keeping her clothes on around him.
The new company was designed as a fifty-fifty proposition, and the Brits paid the AAR partners almost seven billion dollars in exchange for half of their holdings.
