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When our bi-monthly magazine first launched the proportion of readers who felt politics was relevant to them was 31%.
It is a reasonable bet that a fair proportion of readers don't want to think about Brexit at all right now.
Newspapers tend to have a broader readership, which could deter advertisers, since the edible films may appeal to only a small proportion of readers.
And a small proportion of readers, he predicted, will have plumped for a digital edition of the Harry Potter titles to prevent the embarrassment of being seen reading a children's book in public.
(As it happens, men also make up a slightly greater proportion of readers of Wikipedia, but write four times as many Wikipedia entries as women. Are men more confident in their own abilities? It looks like it).
If you're paying to advertise to every reader (or watcher), the higher the proportion of readers who are interested in your specific product, the more effective the advertising.
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There, I said it, (instantly angering and alienating a large proportion of the readers of this science based blog).
The Star, unsurprisingly given its soft porn content, has the highest proportion of male readers of any paper.
Because a large proportion of Mirror readers have made it clear to editors that they favour Brexit.
The proportion of print readers (Guardian 11%, Observer 10%) who said they would not object to any forms of advertising was lower than in the previous year.
On the other hand, this swing was 7 per cent among social grades C2 and DE, which make up a high proportion of its readers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com