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Morrisons is a low margin business and the desirability of intensifying operational leverage from a major property programme is highly questionable in our view.
The age of austerity is set to claim another scalp in the form of Channel 4's popular property programme Relocation, Relocation.
Fortunately for my blood pressure, Kirstie Allsopp's new town and country property programme, Kirstie's Best of Both Worlds, did not involve wealthy home buyers purchasing both a chic town pied-à-terre and a country retreat in one 60-minute programme.
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There were no property programmes.
Because, for the serfs, all those property programmes induce a poisonous envy and resentment.
"They get the idea from property programmes on the telly that there's loads of fast money to be made from property," says an estate agent at WH Brown, which takes one or two new repossessions every week.
Similarly, the emphasis within lifestyle shows will continue to shift away from property programmes that view houses as investments - an acquisitive attitude that seems old-fashioned in recessionary times - and towards shows predicated on houses being homes.
But interestingly, the series comes not from an established docs company but from TwoFour, who are "specialists in factual entertaintments and lifestyle programmes, with quizzes and property programmes in the pipeline", and most especially "branded programmes", for the likes of Philllips, Audi and Epsom.
That, iNo.tself, Is quite an exhausting idea.
At other times, as when Mickey's absentee dad turns out to be part of the property development programme, you feel even Dickens might have blushed at the use of coincidence.
The corporation said on Friday it was now two-thirds of the way through its property rationalisation programme, reducing the number of buildings it occupied from more than 300 to 154.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com