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Content relevance coupled with the psychology of self-identification increases a consumer's propensity to take action.
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It can be defined as the propensity to take actions and decisions with pro-environmental impact and is commonly understood to be a consequence of attitudes and concerns related to ecosystem destruction, climate change, and other adverse ecological impacts of human activity [ 15].
Margaret Travers decided to take action.
"We decided to take action.
"We needed to take action".
I decided to take action.
Decision makers need to take action".
They all need to take action.
"We need to take action now".
But it is hard to take action.
Now is the time to take action".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com