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No one can say for sure what is propelling the trend, but with gasoline costing $4 a gallon or more, the answer would seem to be a no-brainer.
Propelling the trend are more sophisticated phones, speedier wireless networks, the fast-growing mobile applications market and encouragement from tech giants like Google, Apple, Microsoft and Nokia.
The article considers the possible cultural forces propelling the trend -- namely, "the difficulty many young Japanese have in navigating modern romantic life".
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Helping propel the trend is the growing supply of drugs that have lost patent protection, providing a lode of material to test for newfound potential.
Though the photo of a golden glitter bum in the desert seems to have propelled the trend in the festival scene, a photographer posted a photo tagged #glitterbooty on Instagram in July 2016.
But the ATP really propelled the current trend in 2000 when it introduced purple courts for its high-level Masters events.
La Esquina is a taco stand that propelled the speakeasy trend (there's a "secret" Mexican restaurant underground) to absurd heights.
Yesterday, teens took to Twitter with their dreams and plans for the season, propelling the hashtag #MyOctoberWish to trend worldwide.
But the trends that are propelling the young to the fore today transcend generational waves.
Lebanon was not spared this violence, and a branch of KFC was torched in the northern city of Tripoli, killing one, injuring 25 and propelling the phrase #ChickenWingJihad into Twitter's trending topics.
So, while gaming is surely propelling the number of downloads from Apple's App Store, general trends for consumption of mobile content are increasing anyway, especially within the context of social networks.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com