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Another analyst who publicly identified Russian disinformation tactics more than two years ago is the former journalist Ben Nimmo, now an Edinburgh-based propaganda expert and senior fellow at the Atlantic Council's Digital Forensic Research Lab.
A subversive trendsetter, he sees himself as an "agitation and propaganda expert," a person who, when asked to contribute artwork for Hello Kitty's 30th-birthday exhibition, depicted her as Napoleon.
But Brian Myers, a North Korea propaganda expert based at South Korea's Dongseo University, urges caution, given that much of the speculation about the goings on inside North Korea is based on sources outside the country, often North Korean defectors.
North Korea is known for its aggressive statements, but these latest remarks are more personal than usual, which – according to North Korean propaganda expert Tatiana Gabroussenko – is reminiscent of Kim Il-sung's rhetoric during the 1950s and early 60s.
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So the propaganda experts created the instant commentariat of decorated retired generals and admirals who could seem to be strong and independent voices.
Collaborating critics, entertainment organisers, cultural and educational instructors and all other propaganda experts set off gradually to "teach it a lesson", turn it into "folk culture", which started dying out in village halls, in community centres, in open-air museums and in Cepelia folk art and handicraft stores like some weavework roosters and decorated Easter eggs.
Perhaps the biggest challenge for democracy in the internet age is simply that we have all become Soviet propaganda experts with our airbrushes and careful textual edits.
"Let's face it," Hook said, "the Nazis had great designers and propaganda experts, and they were really good at manipulating strong images.
"It is little more than propaganda," said security expert and former intelligence official Alejandro Hope.
Tatiana Gabroussenko, an expert on propaganda at Korea University, said a recent North Korean magazine showed under-fives at a kindergarten using wooden clubs to whack dummies of South Korean leaders.
"These new programmes sanitise and normalise the 'trials by internet' of corrupt and incompetent government officials which has already been going on for some years in China," said Dr Anne-Marie Brady, an expert on propaganda at the University of Canterbury in Christchurch.
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