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'promotional tool' is a correct and usable phrase in written English.
It typically refers to something like a marketing campaign, advertisement, or social media post that is designed to raise awareness of something, like a product or service. Example: The company was hoping to reach a wider audience, so they decided to use Facebook as a promotional tool.
Exact(56)
A free, promotional tool.
Others go further, using the technology as a promotional tool.
Amazon uses them as a promotional tool around Black Friday.
"YouTube is definitely my main focus, but it is primarily a promotional tool," she says.
"But as a promotional tool, cColbert will be very useful," he added.
It's a great promotional tool, but certainly not the only one.
"We realize what a great promotional tool the Internet is," he said.
Using open forums as a promotional tool can be a double-edged sword.
Myplay's digital lockers also offer a promotional tool for Bertelsmann's record labels.
I think it could be a successful promotional tool but not a long-term tool.
His Twitter account has become equal parts promotional tool and self-help guide.
Related(20)
instrumental tool
facilitative tool
educational tool
informational tool
widespread tool
promotional instrument
commercial tool
informative tool
outreach tool
promote tool
empowerment tool
awareness raising tool
publicity tool
awareness tool
facilitate tool
support tool
consciousness raising tool
media tool
publicized tool
advancement tool
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com