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By early 2003 Hoodoo Gurus had re-formed to record "That's My Team" as the promotional theme for the National Rugby League between 2003 and 2007 (a CD was released September 2003 see "What's My Scene?") with all profits donated to Breast cancer charities.
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In 1967, as the state of Alaska celebrated its centennial, Alaska Airlines introduced a promotional "Gay Nineties" theme with stewardesses dressed in Edwardian outfits.
Puerto Rico has been faring well this year, Mr. Lopez said, by running promotional campaigns with themes like "Big thrills small bills".
And networks competing against AMC's "Mad Men" for an Emmy or three were not amused when NBC, which will carry the awards on Aug. 29, released the first in a series of joking "Mad Men -theme proMen -themeds this week for the Emmy show.
For example, bars, restaurants and other retail stores that want themed promotional items and glassware in time to meet the holiday demand surge will need to begin planning those purchases weeks or months in advance.
The theme, a promotional poster stated, was to send blessings to the police and express the people's voices in a peaceful and lawful assembly.
"The theme and more promotional concepts are just not making it".
If authenticity is the theme of the promotional blitz, it's also the leitmotif of the movie.
Promotional tie-ins, including Jaws-themed ice-creams, were everywhere.
According to the company, domestic sales were boosted by Olympics promotional items like the Olympic-themed Chicken McNugget deal, McCafe beverages and the Breakfast Dollar Menu.
The album's promotional shots also featured a canine theme with an unforgettable image of a seated Bowie in a Spanish Cordoba hat, matching outfit and platform boots, seemingly unperturbed as an enormous white dog leaps towards the camera.
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