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The property was built as a promotional ploy for the champagnes of Joseph Goulet and was completed in 1909 during a period of enormous growth for the industry.
Most obviously, this four-day "week" — with its coordinated solo exhibitions, special events and extended gallery hours — is a promotional ploy.
(In his lifetime, Thorpe had no connection to Mauch Chunk but was buried there after his widow persuaded the town to adopt his name as a promotional ploy).
She has been chosen by his record company — as a promotional ploy for his song "One Last Kiss" — to be the last person he kisses, on "The Ed Sullivan Show," before being inducted into the Army.
They did not object, however, to the painting of manhole covers around the city with images from pictures in the show -- a promotional ploy that was covered by more than 100 television stations around the country.
[C5.] 'Housewives' Episode Imitates Life A promotional ploy that helped "Desperate Housewives" become a hit for ABC has turned up during an episode of the show, in another example of how art imitates life -- and how advertising imitates them both.
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But most are baldfaced promotional ploys.
The truth is that many dearly held beliefs are conjecture, superstition or even promotional ploys.
Target, in seeking to cultivate an image of cheap chic, has been a pioneer among retailers by experimenting with unusual promotional ploys.
Consumers-cum-moviegoers are already being peddled some curiosities that extend beyond marketers' usual promotional ploys of product placements and character toys.
In a bold move for a 32-year-old actress, she also agreed to pose for Playboy, a self-promotional ploy that succeeded in getting her the role of novelist Catherine Tramell in Basic Instinct two years later.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com