The debut full trailer arrived this week, and the chasm between Cuarón's gorgeous 3D vision and the ham-fisted promotional platforms being used to bring it to public attention seems only to have widened.
"If you put on a show with monsters and an apocalyptic feel," said Ed Martin, television columnist at MediaPost, it may be easier to generate a following than for other kinds of series because of promotional platforms like Comic-Con International and the Internet.
And, despite the existence of strong fan-based communities and promotional platforms for exotic genre fare that includes Chinese swordsman films, special-effects monster extravaganzas, and even off-the-beaten path children's fare, all categories in which "Monster Hunt" could comfortably fit, Kong is less than optimistic in his assessment of its chances here.
He added: "Why is Regnery acting like a Marxist cartoon of a capitalist company?" In an e-mail statement, Bruce W. Sanford, a lawyer with Baker Hostetler, a Washington firm representing Eagle and Regnery, said: "No publisher in America has a more acute marketing sense or successful track record at building promotional platforms for books than Regnery Publishing.
"The majors and independents agreed to that because YouTube isn't just a revenue stream, it's one of the most important promotional platforms in music today.
She was promoted to vice president, Brand Strategy and Digital Platforms in May 2006, overseeing HBO's consumer websites, online video, social and promotional platforms, as well as HBO's brand advertising and promotional strategy.
