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Avoid the promotional language of sales.
If you tap through to the updates page, and your page looks anything like mine, you see a mind-numbing list of tiny improvements, typically alongside promotional language.
A series of large panels hanging from the ceiling, one for every year since 1993, narrates the history of the group in images and breathless promotional language.
Despite promotional language – in giant letters – with the words "buy" and "purchase", you are only buying a license to use the material yourself, and legally that's all.
It also said that the promotional language used in the second ident - such as "fast and easy" - went beyond brief descriptions of the sponsor's business and amounted to advertising messages.
"However, the credits were generally found in breach of the [broadcasting] code due to the use of promotional language to describe the sponsor's products and/or services, which in Ofcom's opinion amounted to advertising messages".
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Now, think about where you think your product falls in here and consider if promotional materials and language reflect the group of consumers you are trying to reach.
Another swerve happened in the mid-1950s, when the Israeli politician Nahum Levin arrived in Cape Town on a Hebrew language promotional mission and, despite needing an interpreter, formed a close liaison with Rhoda.
In addition to promoting the program to the public through English language media, promotional advertisements were disseminated in Chinese and Punjabi: the two most prominent ethnic languages spoken amongst residents.
Consultant recommends Peuan Peuan considers hiring a dedicated media and communications officer in future, so that all IEC materials are standardized and localized for the Thai context, code of conduct (child protection) is translated into child-friendly language, create promotional materials for Child Safe members, and raise the profile of Peuan Peuan's work through media.
Printing promotional flyers in other languages also can boost response rates.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com