Last year, the Audit Bureau of Circulations, the regulatory agency in the United States, added a new category on how publications should report copies that are sold to schools, bought by businesses for their employees, or bought in bulk by third parties, like advertisers, which include promotional inserts or wraps and distribute the copies free.
The first several million copies of the game sold all contained promotional inserts for the soundtrack.
The promotional leaflet was inserted alongside two other health advice leaflets not related to smoking.
Another of the new initiatives involves advertising in Kirkus Reviews, something the magazine has never done but which Mr. Kramer said he is considering, perhaps in the form of special inserts or promotional introductions to books.
"Responsive, independent, bold," read the promotional literature that came with the insert.
Using ZIP codes and research databases to identify likely customers, Wunderman teams reached them at home with mailings, promotional letters, phone calls, and newspaper and magazine inserts.
The tagline with the clickable URL that Draper insisted that Bhatia and Smith insert into every outbound message served as a promotional pitch for the company.
Yahoo, the embattled Internet search giant, is suddenly inserting its co-founder and chief executive Jerry Yang into promotional videos at every opportunity.
Third, the studios faced trademark infringement claims for inserting the MOVA name into the end credits and promotional materials for blockbusters including Deadpool and Guardians of the Galaxy.
Promotional and point-of-purchase materials including window clings, table tents, menu stickers, and menu inserts were developed by the academic team and NPA coalition to identify and promote these meals and other healthy eating practices.
The CRUZA Toolkit is stocked with promotional and intervention materials that can be easily distributed to parishioners, such as: Bible bookmarks, parish bulletin inserts, spiritually-themed photo frames with health messages, birthday cards with reminders about age-appropriate screening guidelines, and bi-fold brochures that weaved family, faith, and health messages together.
