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But Gladwell.com is not a promotional device.
But Gladwell.com is not a promotional device, Mr. Gladwell said.
Lost in La Mancha both is and isn't a helpful promotional device for Gilliam's project.
The music paper interview is, as you can see, a promotional device.
The CNN/ YouTube debates were a great promotional device for YouTube, which doesn't mean that they were a gimmick.
The same principle governed OpSail yesterday morning and the holiday fireworks display last night, an appreciated annual gift from Macy's that is also an obvious promotional device.
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Videos, and the station that played them, were flimsy promotional devices, evidence of how shallow and image-obsessed rock had become.
In her time, what began as simple promotional devices for songs grew into a billion-dollar global industry, serviced by MTV, the 24-hour US music television channel, whose European launch she oversaw in 1986.
The nicknames for these vast promotional devices follow ineluctably: "the Quill", "the Walkie-Talkie", and "the Cheesegrater" have joined the Gherkin and the Shard itself in altering for the foreseeable future the skyline of the city.
If the Rolling Stones are to end their days as something more than a musical tourist attraction, then their albums are going to have to be more than flimsy promotional devices for their latest tour, a gig flyer for which you are expected to fork out £16.
"The power of advertising on the Web is enhanced because of this, when kids don't realize they're reading advertisements," acknowledged Lloyd Jobe, the chief executive of Skateboard.com, an online magazine that uses a variety of Web tools as promotional devices for its owners, most of whom own skateboard companies, an arrangement that is not immediately apparent on the Web site.
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