Sentence examples for promotional characters from inspiring English sources

In conclusion, our results yield that promotional characters and premium offers are used by the food industry to promote unhealthy snack foods to Guatemalan children in and around public schools.

Despite existing literature suggesting that promotional characters influence children's food choices, to date, no research has assessed the influence of brand equity characters specifically.

To determine the extent to which (1) promotional characters are used on food packaging for healthful and less-healthful food and (2) different companies use this persuasive marketing strategy.

In Guatemala, most packages had promotional characters and the most frequent type was brand-specific characters.

In addition, the thematic content will be categorised into promotional characters or premiums.

The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters.

Such a line, the agency said, would have an "informative" rather than "promotional" character.

Alongside the promotional character of the undertaking is an aspect of goofy honesty, generosity and even full disclosure.

The list included tasty, good for health, cartoon (endorsed by promotional character), free gifts (premium offered), storyline, music, jingles (slogan or catchy songs) or colourful visuals used during food advertisements, special effects (such as animation).

If you consumed magazine advertising during the late 1950s and early '60s, you might recall there was a shift from the straightforward hawking of goods, using often humorless and ham-handed promotional tools — trade characters, slogans, testimonials, romanticized and idealized illustrations — to surprisingly ironic, convention-busting campaigns (for example, the one for the Volkswagen "lemon").

There are also numerous rare promotional cards with characters from Key titles.