The promotion started in Washington and proceeded to Boston, Seattle and New York.
The Shop Small promotion starts today and runs until Sunday 20 December.
Then, after a year of disappointment, all the promotion started to pay off.
Record Store Day, the annual retail promotion started in 2008 to help struggling independent record stores, has to a great degree been about the fetish of collecting vinyl records.
At Toll, orders rose 98 percent to 526 homes and traffic increased in the last month and even more in the last week, when its winter promotion started.
That means a couple of weeks of frantic promotion, starting with All Things Considered tomorrow, This Week and the 92nd Street Y on Sunday, and much much more.
And from my experience it appears that this reluctance to go for a promotion starts at an early point in women's careers.
Record Store Day, the annual retail promotion started in 2008 to help struggling independent stores, depends on musicians and labels providing retail outlets a slew of releases not available anywhere else, most of them on vinyl.
And Lunch It's not exactly $20.02, the price of lunch in many restaurants in the 10-day city-sponsored promotion starting next week, but Alain Ducasse at the Essex House, 155 West 58th Street, has a three-course lunch for $65, on Thursdays and Fridays.
The strategy to reach young people aged 15 to 24, but as young as 12, relies on an entertainment-oriented Web site, free samples and a national promotion starting in July on MTV's "Total Request Live," a popular hit-music countdown show.
