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But it was only in January this year that the UK banned the promotion of formula milk to mothers of babies under six months.
But, as well as criticising the promotion of formula milk, the report cites community and cultural pressures not to breastfeed, a shortage of health workers to advise mothers, and lack of maternity leave and pay as key reasons why some women turn to formula.
New mothers frequently exchange the question "How long did you go?" Even New York's mayor, Michael Bloomberg, now has an initiative through his health department that encourages hospitals to limit the promotion of formula, as if it were a 20-ounce personal bottle of soda.
Participants also seemed a little wary of an apparent promotion of formula in the hospitals, as commented on at length by one participant who spoke through her own as well as shared experience.
There may be other factors associated with breastfeeding cessation in our sample that we did not measure, such as advertising or promotion of formula in health facilities and communities.
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For example, the site does not take ads from Nestlé because of concerns that its promotion of baby formula undermines breast-feeding.
Children's charities also want the Government to impose an outright ban on the promotion of powdered formula milk because they claim it encourages women to stop breastfeeding too early.
In a letter to The New York Times on June 16 , 1981 Dr. Lefever acknowledged that his center had reprinted an article on Nestlé by a Fortune magazine editor, but said the article was critical of Nestlé for aggressive promotion of baby formula in the underdeveloped nations.
The inappropriate promotion of infant formula led to the introduction of the International Code on Marketing of Breast-Milk Substitutes (the Code) in 1981 in an effort to regulate industry practices.
"Hospital promotion of infant formula in discharge bags contravenes the consensus by all major healthcare provider organizations that exclusive breastfeeding for the first six months after a child is born is best for the health of both babies and mothers," the group said in a press release.
The lack of access of mothers and caregivers to health information, the lack of support for breastfeeding mothers and the promotion of infant formula.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com