Its borders and airports re-opened along with major roads, which had been blocked by disaffected policemen upset by austerity measures which would cut pay and bonuses and make promotion harder.
Other people's stories make the book an easier read for those who find Sir Richard's self-promotion hard to bear.The book starts and ends with the fire that recently gutted his house on Necker Island, a luxury Caribbean retreat where so much of Sir Richard's good work is done, by tempting saintly folk to have some fun in the tropics and hatch virtuous plans while they are at it.
In promotion of Hard to Swallow, Ice toured with a seven-piece live band which included bassist Scott Shriner.
At Northamptonshire police, deputy chief constable Suzette Davenport suggests that it may become harder for women to progress as the tough financial climate takes its toll, with cutbacks leading to officers seen as less "difficult" to manage being favoured for opportunities and promotion by hard-pressed bosses.
But his knack for marketing and self-promotion is hard to miss.
In America, drug firms have done well out of direct-to-consumer promotion since hard-sell television advertising was allowed for prescription drugs in August 1997 (see article).
"The association of techno with ecstasy, we really had to overcome that stigma," says Gary Richards of the LA-based promotions company Hard Events.
Once in the police, Olisa said, promotion is harder for ethnic minority officers, and cited a recent promotion process for the rank of chief superintendent when all six BME candidates failed.
If someone tried to undermine you by spreading gossip about you that stopped your promotion, work harder than ever to get that promotion during the next quarter.
"At every step of the way, every promotion made it harder and harder".
And, she said she finds promotion to be hard: "I blog and write on Facebook, but I don't want to bug everyone to death".
