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Furthermore, we had prolonged and intensive engagement with participants across the entire study as a technique for promoting trustworthiness of our analysis [ 44, 45].
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This is in consistent with the assertion by (Lincoln & Guba, 1985) that credibility, transferability, dependability and conformability will go a long way to promote trustworthiness in the validation process.
The face-to-face rapport with the participants promoted trustworthiness.
Data were de-identified to promote trustworthiness of the analysis process.
The first two transcripts and a subsequent focus group were also coded by another investigator (AM or DP) to promote trustworthiness.
A key strength was the use of known methods for promoting the trustworthiness of research findings [ 34, 35], including member checking and multiple coding.
Multiple strategies were implemented in the conduct of this two-phase qualitative study to address frequent critiques of both qualitative secondary analyses and small descriptive studies, as well as to promote overall trustworthiness of the data.
A rigorous approach to conducting qualitative research was implemented thus promoting the overall trustworthiness of the findings upon which the intervention was developed.
Li and Miniard (2006) concluded that consumers tend to have a higher purchase intention when they can trust a firm than when they cannot, and Büttner and Göritz (2008) also showed that firms' trustworthiness promotes consumers' purchase intention even in an online retail setting.
Honesty in this broad sense (akin to trustworthiness), therefore, helps cement good relationships between senior managers and MLMs and between MLMs and other professionals, promoting collegiality that forms a foundation for service improvement, as reported by Fitzgerald et al. [ 38].
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