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Darby Hoover, senior resource specialist at the council, said that while consumers might not balk at the quality of recycled toilet paper at restaurants and hotels, when it came to purchasing it themselves, they were swayed by decades of advertising promoting softness.
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In a subsequent study, Chowdhury and co-workers report that matching the softness of the substrate to mESC softness promoted self-renewal in the absence of LIF for up to 5 days.
The previous Ogilvy campaign for Kotex -- introduced in fall 1998 and created solely for North America -- seemed more traditional, promoting product qualities like strength and softness with the theme, "You've got it together with Kotex".
A third offering, Charmin Basic, introduced in 2005, promotes a balance of softness and strength at a lower price.
Some temporary-help companies have sought to turn the economy's softness to their advantage, not only by using it as an opportunity to cultivate more business but also by promoting their ability to lower clients' employment costs.
Self promoting.
Start promoting.
The Thomas campaign, planned to run through Dec. 22, is not the replacement for the Mr. Wendy campaign, which began in February and was cut short amid complaints by franchisees and analysts that it failed to sufficiently promote Wendy's menu items and that it contributed to recent softness in sales at Wendy's restaurants.
Prospect promoted.
" Promote, promote, promote!
Get promoted.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

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CEO of Professional Science Editing for Scientists @ prosciediting.com