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Bacardi is known as a pioneer in the social responsibility arena as the Company has had a strong heritage of promoting responsible drinking since its first advertising campaign focused solely on this topic in Mexico in the 1930s - long before social responsibility was on the radar.
The proceeds would be ploughed back into treatment and into promoting responsible drinking.
To help deflect any backlash, liquor companies also devote a significant part of their advertising budget to promoting responsible drinking.
And as part of our goal of promoting responsible drinking, is it desirable and feasible to re-establish a campus pub?
There would also be a pledge to commit to action on advertising and marketing by promoting responsible drinking and keeping alcohol adverts away from schools.
Budweiser will dedicate a portion of sponsorship funding to working with the FA to develop "a bespoke programme promoting responsible drinking to football fans".
Similar(48)
Specifically, Portman – which was formed by the major drinks companies to promote responsible drinking and responsible marketing – disliked the phrase "an aggressive beer", arguing that the word "aggressive" was "more likely to be seen applying to the drinker, rather than the drink".
David Poley, chief executive of the Portman Group, an association set up by the drinks industry to promote responsible drinking (or to defend the commercial interests of the industry, as I would describe it), said on the Today programme yesterday that a price increase would not solve the problem.
A report from the Portman group, a drinks trade organisation which promotes responsible drinking and liaises with ministers on government policy, suggests a host of reasons for the possible change in culture.
The strategy in 2012 included working with local authorities and industries to promote responsible drinking, as well as legislation on the pricing and promotion of alcohol such as Scotland's Alcohol Minimum Pricing Act.
"We are working with industry to promote responsible drinking, and are already making headway by removing a billion units from the market over three years".
More suggestions(15)
promoting responsible use
promoting clean drinking
promoting responsible visitor
promoting responsible gun
promoting responsible lending
promoting responsible behaviour
promoting excessive drinking
promoting responsible procreation
promoting responsible business
promoting responsible behavior
promoting responsible pay
promoting moderate drinking
promoting responsible globality
promoting responsible home
promoting responsible stakeholdership
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