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Unless, of course, you are promoting a show, a book or a cause.
Although theatres are understanding of these working methods, producers tend to be nervous of promoting a show with no name.
Belo claims that he developed a programme idea called Totally Essex, along with Sassy Films and Massive TV, and has a teaser video promoting a show that features many of the stars of the ITV2 reality programme.
"People are asking me constantly whether he's going to show up," said Matt McCabe, owner of Saratoga Guitar, who is promoting a show tonight by Mr. Walker in Saratoga Springs, N.Y.
It can't be easy promoting a show that glamorizes a television network and makes heroes out of its hard-charging young journalists when that network's reputation is at its lowest ebb.
At a time when Nine needs to be reasserting its commitment to ethical conduct it is promoting a show that on face value seems to confirm every suspicion about predatory groups seeking to make a buck out of the most vulnerable points in people's lives.
Similar(49)
That show, by Jonathan Larson, author of "Rent," faced an additional problem: how to promote a show whose very title might make people skittish.
Another World isn't the National's first attempt to promote a show tackling "the Muslim question" as both timely and fearless.
Today the White House and NBC acknowledged the mutually beneficial aspects of a program that is based on a day in the life of the real president and that promotes a show featuring a fictional president, played by Martin Sheen.
For their first big gig together, Ouyang badgered the radio station, the schools, and the education officials in the southern city of Guilin to help him promote a show.
It would be hard to imagine any other program creator who has gone to Mr. Moonves' office to promote a show while, as Mr. Moonves described it, "break-dancing on his head all around the room".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com