Mr. Gurwitz, 32, said he felt no shame at trading in the old deli counter for a nationally promoted name and formulaic sandwiches that taste the same as their Subway counterparts around the world.
But this year, many candidates are getting particularly creative with merchandise in order to bring in extra dollars, promote name recognition, and gain momentum.
The three-way race was unusual since the three candidates (Cordray, Rev. Marvin McMickle, and Ted Celeste) were encouraged to campaign together in order to promote name recognition, conserve resources and lessen infighting.
It will also produce Web products and Web applications that will increase market share, promote name recognition, and maximize efficiency.
At points and in certain contexts, SLT adopts a similar approach, setting a joint focus on pictorial materials for example, and attempting to promote naming or description.
The invitational evolved from a collection of shorter skiing, hiking and biking contests promoted under names like the Iditasport and the Extreme.
Pastel colours, discreet motors and less angular shapes became the norm and these pumps are now promoted with names that are arguably designed to enhance market acceptability.
Giuseppe Sciortino, a lawyer here, promoted the name change as a way to bridge the gap, symbolically and literally, between Montreal, an increasingly ethnically diverse city, and Laval, a northern suburb with a strongly separatist largely homogeneous French Canadian population.
Adding ammunition for cost-cutters are recent studies showing that some heavily promoted brand-name drugs aren't as safe or as effective as was commonly believed.
One factor is the BBC's clout, both in terms of bringing marquee names to digital, and then being able to promote those names.
