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He recorded the album in a studio called Le Pig that he'd built in the Hollywood Hills house where Tate was killed by the Manson Family, promoted it with torture-porn videos and was sucked so deep into its hour-long concept of a self-destructive protagonist inching towards suicide that he developed raging cocaine and alcohol addictions under the pressure of its success.
When Bantam issued a paperback edition the next year, it promoted it with sexy billboards and sold 300,000 copies within a month.
The band promoted it with adverts reading "Fuck Hudson's" - a reference to a chain store that had refused to stock the album, horrified by its rallying cry of "Kick out the jams, motherfuckers!" Their record label, Elektra, dropped the band.
It was first promoted in the late 1800's by an English coffin maker and has reappeared periodically in various incarnations, most successfully since the early 1970's by Dr. Atkins, who promoted it with a series of books and a clinic that bear his name.
Last July, Hyundai launched its first luxury car, the $33,000 four-door Genesis sedan, and promoted it with ads that included head-to-head match-ups with BMW and Lexus.
ADL leaders also expressed outrage when supporters of the ban promoted it with a cartoon character named "Foreskin Man".
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The studio reportedly paid twelve and a half million dollars for the rights to distribute "Top Five," and promised to spend twenty million more promoting it, with some help from its star.
Twenty months after launching its Craigslist competitor, Marketplace, and relentlessly promoting it with placement in the main navigation bar, Facebook will start earning money off its classifieds section.
Or would the game go bust if papers weren't constantly promoting it with such breathless excitement?
The brand developed a microsite for the line and contest, promoting it with banner ads on other Web sites.
The implants themselves, remarked Dr. Fried, are known as Neuticles, a product whose inventor promotes it with the tag line "With Neuticles, it's like nothing ever changed".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com