But whether it does or not, it has already signaled a fundamental shift in the way major public works projects are conceived, promoted and packaged, not just in New York but all over the country.
Most of the company's innovations concern not the content itself but how it is promoted and packaged: placing unusually large share buttons at the top and the bottom of posts; experimenting with which headlines and photographs would be more seductive; devising strategies for making posts show up prominently in Facebook's news feed.
Mr. Pollak, whose company, PHD Products Inc. (the initials stand for Perfect Health Diet), is in White Plains, says he is horrified by the trends in the pet food industry to promote canned and packaged food for pets.
Ms. Sosenko created, packaged, promoted and managed Hildegarde, who became one of the most celebrated cabaret stars of 1930's and 40's.
However, this conservative reaction might be the consequence of seeing widely promoted and sexually explicit condom packaging.
The truth is that everything we do has a human element -- every product we make or service we render has been conceived, designed, prototyped, refined, communicated, promoted, packaged and delivered by humans.
Still, it never hurts to restate the obvious, especially when it comes to promoting consumer packaged goods, said Joan Schneider, president of Schneider and Associates, a public relations firm in Boston.
Creating a campaign for a media company, he said, is different than promoting a packaged good.
In a short time, the bank was transformed from a sleepy German lender into a sophisticated financial operator with the ability to package, promote and trade the most complex securities in the marketplace.
In its new campaign, United Parcel Service retail stores focus on how a small business like the "pie lady" can get help from her local store to specially package, promote and ship her bakery creations.
We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting and tailoring our solutions to all the markets where Google does business.
