She and her group are up there on an expedition mounted by a crudely manipulative businessman (Bill Paxton), who is using the climb to promote a new venture.
It is in the same spirit that papers did not make too much of the England manager, Sven-Goran Eriksson, disappearing to promote a property venture in China.
While N.C.A.A. rules prohibit a university from using an athlete's name or image to promote a commercial venture, the rules do permit a university to promote a jersey featuring a star player's number, and many of them do.
(B) To expose security problems in the administration of the university entrance exams, and also to promote a business venture related to biometric readings, or some other system for definitively verifying the identity of students.
I am certainly not naively suggesting that the university suddenly discard all its institutional safeguards for the benefit of promoting a thriving Venture Lab.
In his first public appearance since the UFO flap, Firmage promoted a more down-to-earth venture.
The first, Lance Armstrong the bicycle champion and anticancer campaigner, was making television appearances to promote a new Web venture, livestrong.com, devoted to healthy living.
Page 3 SUNDAY STYLES Lance Armstrong, the cycling champion and anticancer campaigner, was in New York last week, making television appearances to promote a new Web venture, livestrong.com, devoted to healthy living.
PAGE 1 IT'S NOT ABOUT THE BIKE Lance Armstrong, the cycle champion and anticancer campaigner, was in New York last week, promoting a new Web venture, livestrong.com, devoted to healthy living.
Dr. Chu said that some of the money would be used to "swing for the fences," promoting a variety of ventures, of which some were certain to fail.
