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He is circulating it to some staff members to promote simplicity of language: subject, verb, object.
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Following are several examples from my (slowly) growing collection: The safety card above from Swiss Airlines is a great example of the International Typographic Style, a graphic design style formed in 1950s Switzerland that promoted simplicity, organization and legibility.
Apple has long promoted the simplicity of its products — the hardware design, the software interface, the names, the packaging.
Thus the propaganda role of the talent show is to promote the idea of simplicity over complexity, of popularity over talent, of banality over genuine invention because complexity encourages critical thought and critical thought is the enemy of authoritarianism.
The newest set of keyboards added to their existing lineup, the Blackwidow X has changes made not only to improve simplicity, but to promote more competitive (e.g. budget-friendly) pricing for gaming keyboards, overall.
Since taking office in March, Pope Francis has urged the Church to promote a lifestyle of frugality and simplicity.
In order to mitigate the effect of satellite droplets, a curved lid was designed to promote a controlled and reproducible droplet, while maintaining operational simplicity.
We favour the direct model because of its simplicity and because ubiquitylation is generally thought to promote degradation, rather than stabilization, of proteins.
The simplicity of treatment protocols using wrap therapy might better promote the spread of care skills.
– Does the standard promote backward-compatibility, extensibility, interoperability, modularity, maintainability, device-independency, internationality, and simplicity?
They even had a manifesto promoting "the purity, freshness, simplicity and ethics we wish to associate with our region".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com