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"promote itself as" is a correct and usable phrase in written English
You can use it when you want to describe something that is advertising or presenting itself in a certain way. For example, "The company has been working hard to promote itself as an environmentally-friendly business."
Exact(60)
This would require the institution to promote itself as the focal point for health promotion.
Cannes makes no attempt to promote itself as a budget destination.
rand- The city's ability to promote itself as Golf City, USA, is more problematic.
The days when easyJet could promote itself as a quirky maverick are gone.
For Trinidad, the summit is a chance to promote itself as a Caribbean hub.
Each of these countries is trying to promote itself as a regional financial centre.
"There is nothing wrong with New Zealand wanting to promote itself as a beautiful country, relatively unspoiled.
Sensing the public mood, Ciudadanos tries to promote itself as "centre-left" but that is hardly convincing.
Of course, it's a bit rich for Fox News to promote itself as a source of independent, hard-hitting journalism.
He said: "This bid is an opportunity for Derry to promote itself as a city and to promote the wider region.
North Korea may promote itself as the land of social equality but choosing who to marry is guided by with many status limitations.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com