The charity has spent $4 million since 2006 buying copies of "Three Cups of Tea" and "Stones Into Schools" to give away to schools and libraries to promote its work; it has also spent $5 million advertising the books, according to the Montana attorney general's office.
The front page of Reddit is sacred ground for content producers everywhere — a link to a site that appears there translates to tens of thousands, even hundreds of thousands of page views — enough so that just about every major publication, at some point, has tried to figure out how to clandestinely promote its work on Reddit.
A new deal announced this summer means that NASA will continue to use the characters to promote its work in science and technology education.
Microsoft, based in Redmond, Wash., publicly promoted its work with ICE in January in a blog post, citing it as an example of the success of its technology.
Earlier this year, SNEHA promoted its work at the inaugural Dharavi biennale.
She sees a benefit in actively promoting its work with prisoners.
It is with these in mind that the University of Warwick conceived and developed the Knowledge Centre, a website designed to take a "magazine-style" approach to promoting its work.
The ACLJ promotes its work zealously, noting that its representation is free of charge and dependent on the donations of supporters.
Articles and engravings depicting the hospital were soon promoting its work in the national press; and, before the decade was out, photography, then still a novel medium, had been added to the mix, tugging at the hearts (and pursestrings) of Victorian philanthropists.
NI-CO organised the Omani police training, and the DUP has repeatedly promoted its work in the Gulf.
Boston, which has never had a presidential convention, plans to promote its working-class ethos by taking events into increasingly diverse neighborhoods, holding a city festival and maybe having a parade.
