While it offers promising slogans such as getting people out of planes and onto the rails, the reality is rather different.
Which brought him, on Wednesday, to Donald Trump and his slogan promising to "make America great again".
This was not good news for a government that won its fourth successive election in late 2004 on a campaign slogan promising to "keep interest rates low".
The far-right Alternative for Germany party released a new campaign poster last week with a slogan promising "Islam-free schools" beneath a photo of smiling white schoolchildren.
Mr. Sharif swept to victory in the May 11 election in part on the appeal of slogans promising to deliver a "shining Pakistan" and to "end the darkness".
He's talking about T-shirts Barcelona's players wore after their La Liga win last weekend, which he thinks bore slogans promising their fans they'd "quite literally play out of their skins tonight".
Theresa May adopted one of Ed Miliband's slogans promising a country that works for everyone rather than a privileged few, as she made a one-nation pitch to be the new Conservative prime minister.
In contrast, Mr Sharif swept the vote in Pakistan's most populated province, in part because of his campaign slogans promising to end the blackouts and boost economic growth.
"My early work was outdoor... everywhere I looked, it seemed, all the pictures on the streets in LA were unregulated ads with relentlessly repeated corporate images and slogans promising all of us infamy, status and a lot more flavor," he adds.
"My early work was outdoor... everywhere I looked, it seemed, all the pictures on the streets in LA were unregulated ads with relentlessly repeated corporate images and slogans promising all of us infamy, status and a lot more flavour," he adds.
