Mr. Bush has been promising audiences that he will put aside $2.4 trillion from the budget surplus to protect Social Security in the future.
Creative and business decisions like these help explain why, when "Deepwater Horizon" arrives in theaters on Sept. 30, it will be a star-driven disaster film promising audiences a life-affirming experience.
It may be valuable for advertisers, but for publishers, it is not great news — tactics like this mean that advertisers can assemble promising audiences while bypassing expensive sites like, say, CNN.com or ESPN.com.
The exterior of the Pavilion, adorned with neon and representations of the Thunderbird machines, led into the foyer in which puppets and models from the film had been put on display, with publicity posters promising audiences "The Most Advanced Spacecraft Ever Created" and stipulating that "Adults Should Be Accompanied By Children".
But if the film's disturbing trailers or freaky-ass Etsy doll store haven't already solidified that idea for you, the cast just released a short featurette about making the deeply unsettling new flick, promising audiences at home that the thing "will haunt people".
The star, best known for her Tony-nominated stint in Broadway's "Kinky Boots" and her portrayal of lesbian prostitute Betty on Showtime's "Masters of Sex," is promising audiences in Chicago, Denver, San Francisco and Las Vegas plenty of sequins, sky-high wigs and classic disco.
Brian Robbins, founder of AwesomenessTV, thinks of it this way: "If a brand is a promise, what am I promising my audience?" Speaking to your target audience on a regular basis with a specific and consistent voice creates a brand.
REBECCA MEAD: I do wonder about Candy Crowley promising the audience it's going to be "fun".
In the ballroom, the M.C. encouraged silence before promising the audience a lifetime of psychological torment if their cellphones went off.
