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Most of the stores on Broadway look as if they've been there since F.D.R. was president, and when Joe's Barber Shop bills itself as "the Oldest Barber in Town," or Hyman's Shoes promises "Style and Wear in Every Pair Since 1905," the claims are to be taken seriously.
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Instead, look for the agency's work to echo their client's individual brand promise, style and messaging.
Dennis promises "TV-style entertainment, web-style topicality and magazine-style authority and depth" in the new format.
Another ad promises: "NYC style.
Nina's "Comfort Collection" also promises high style with lower heels.
The former British colony returned to Chinese rule in 1997 under a separate political system that promises Western-style civil liberties.
The group have already started recording their debut album, and McCabe promises "krautrock-style excursions... and maybe, just maybe, the killer pop record we're toying with making".
Remove the distributor's fee, the marketing costs, and the talent profit share that promises banker-style bonuses for the likes of Colin Firth and Geoffrey Rush.
He promises Scandinavian-style full-time child care to get more women into work, a bigger employment-tax break for small businesses and cuts to corporation tax and air passenger duty.
This display of mass-manufactured items that promise individual style is paired with a video, made with Owen Hatherley, a journalist and the author of "A Guide to the New Ruins of Great Britain," which describes the architectural characteristics and styles adopted by house builders.
The new (but now never to be launched) EA-Land was to be EA's second shot of success, and promised Second Life style customization and land ownership, with a free client and free to use service.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com