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He suggests Labour can only "achieve an image of authenticity by actually being authentic".
Singer was like an Indian on horseback — an image of authenticity until you realize that horses were only brought to the Americas by the Spanish conquistadores.
Selassie projected an image of himself as a paternalistic ruler.
We projected an image of expertise and elegance.
It projects an image".
"Genuineness and sincerity" in Ferris' usage is the ability to effectively use the social norms of the expatriate culture to project a sense of authenticity in interaction.
"The laser beam projects a powerful image of New Zealand.
I agree Ms Bachmann projects an air of conservative authenticity, but I don't think she's poised to build on Mr Huckabee's rather limited achievements.
Mr Clegg gets this, by deciding to have the image of not projecting an image".
He projects this image of himself as a tough guy.
"He projects the wrong image of Islam.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com