Second, projections of demand are often wrong.
Nevertheless, the electric-vehicle business is risky and unformed; just consider the widely varying projections of demand.
While exact projections of demand in future years are difficult to make, analysts have placed the lower and upper bounds for annual growth for total REE demand at 5%and9%9% over the next 25 years (Alonso, Sherman, Wallington, Everson, Field, Roth & Kirchain, 2012).
The company even sells research to physicians that provides five-year projections of demand for certain tests in their markets -- and helps doctors calculate the potential fees from different types of diagnostic tests.
In this example, the software compares possible markdown schedules for a parka and, based on projections of demand, highlights the sequence of price cuts that will generate the highest gross margin.
Noting the agriculture sector's need to work through major structural, value-chain and technology transformations to meet greater demands from population and economic growth, Joint Program Co-Director John Reilly shared projections of demand for/prices of food, livestock and crops from the Joint Program's 2018 Food, Water, Energy and Climate Outlook.
Renaissance Strategy, a consultancy based in Boston, calculates that even the most optimistic projections of demand over the next five years will consume only half the fibre-optic capacity that will be activated over that period.Normally, user demand can be counted on to rise to fill available capacity.
Kurtz and collaborators (Kurtz et al. 2014) updated their previous projections of demand for joint replacement in the United States and found reasonable agreement with the previous projections, which were based on a more limited dataset (Kurtz et al. 2007a).
These results may guide future decision-making, but must also be complemented by estimates of current and future healthcare personnel supply and projections of demand for critical care from an aging population [ 34].
