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Progressively honed over more than a decade at the top - first by the Cotton Club review years that had tapped his orchestra's capacity for a richly textured, tone-painting jazz; then by the constant new musical experiences drawn from hundreds of touring gigs all over the US and Europe.
But the infomercial format allowed them to iterate progressively on the positioning, the language, and to hone in on the details (including extensive A/B testing) until they finally hit upon the message of the 'lean, mean, fat-reducing grilling machine' and the product exploded.
"One would expect that as collective rationality is honed over the ages, it will progressively whittle away at the shortsighted and hot-blooded impulses toward violence, and force us to treat a greater number of rational agents as we would have them treat us," he writes.
We hone headlines.
Hone, D.W.E.
2. Add weight progressively.
Soft, progressively snowy pictures.
It got progressively worse".
Wolford got progressively worse.
Compulsion becomes progressively harder.
That game becomes progressively harder.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com