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"We know only the most progressive companies heed voluntary measures," she added.
Occasionally, therefore, it might just serve progressive companies to step outside of it completely.
There were executives from multinational companies and employees from smaller progressive companies like Ben & Jerry's.
And costs and risk can be reduced and effectiveness increased when several progressive companies act together.
What are the more progressive companies doing to address these concerns.
Progressive companies have recognised that it is no longer true that the business of business is not business.
But Ferrari said strong opposition from business lobby groups could scupper these efforts unless progressive companies champion the cause.
"So the balance provided by more progressive companies would be very useful, before and after the Paris negotiations".
He'll learn on the grapevine which are the more progressive companies and should concentrate his attention on them.
But Britain's lack of legislation means that siginifcant cuts to CO2 will mostly come from progressive companies.
Keen to stretch the perimeter of their "personality", these progressive companies have spawned some marketing-speak: they are "challenger brands".
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