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Music videos still appear on MTV, but they are the entire programming format for MTV2.
"Web sites are similar to TV and radio stations: people expect some form of programming format," wrote Tyler DeAngelo, interactive creative director at DeVito/Verdi.
Minority-owned radio stations, for example, were far more likely to choose a programming format that appeals particularly to a minority audience, and were more likely to have greater racial diversity of on-air talent.
This is similar in spirit to the interactive programming format that TV shows like Sesame Street.
"We have an agreement with Headline News to adapt one of our YouTube formats for the programming format," says Burstin.
Meanwhile, CNET has been working hard to position itself as a media play, by adding CNET television programming and even CNET radio, with an all-tech programming format, to its technology news and reviews site.
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But viewed another way, the disruption could be a chance to experiment with programming formats other than the traditional subscription series.
But the older media adapted by moving to shorter programming formats and becoming the background music and chat while people ride in cars and do other things at home.
Sharkey's rare appearance was designed partly to answer an intemperate speech made by Ralph Bernard, head of GWR (Classic FM), who, two months ago, painted the authority as amateurs, standing in the way of change by insisting programming formats were stuck to.
"All of these new programming formats and media are causing a great deal of uncertainty and angst about whether fair compensation is going to be negotiated and paid," said Christopher Murray, a lawyer at O'Melveny & Myers in Los Angeles, which in the past has worked for General Electric, which owns NBC Universal.
Tired programming formats would seem to be part of the problem.
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