What two genres, programmes, formats - anything you like, in fact - would you combine to come up with a brand new TV hit?
"There is a real demand for UK content at the moment and this role will be critical in ensuring that we exploit maximum value in global markets from our programmes, formats, licences and merchandising".
The demands of the broadcast programme format, length and editing make that impossible.
This series proves a fresh take on the science programme format.
But it has to come out of a programme format, having a show that creates talent.
After this announcement last month, there was a huge backlash from listeners outraged about the change of name and of programme format, including the sacking of popular DJs.
Tracks are cut frustratingly short to fit into the programme format, and, more seriously, the interviewees don't often talk about what their musical choices mean.
It was also lower than in 2010, when the live final (back to a single programme format) averaged 12.34 million viewers, a 54.6% share, across two and a half hours, and the 2009 final featuring Susan Boyle which had 15 million viewers for the main programme and 17.3 million for the results, peaking with 19.2 million.
It is acknowledged that Additional Material is an integral part of the Programme, Format and brand in which the BBC is investing.
The Programme format is a song contest with an elimination process via a panel of judges and a public vote to reach one final act as the winner.
