We will ensure that these programmes are a fair representation of what took place throughout their stay".
The original roots of the "corporate identity" business lay in design-led American companies which, from the 30s to the 50s, rationalised the look of great corporations through the application of massive design programmes.
Despite everything, the Kennedy brand still stands for idealism – for the ambition of the moon landing and the call to public service enshrined in one of his most popular programmes, the Peace Corps.
The idea being that it would receive the licence fee and could in time become a kind of public body funding public broadcasting (or possibly specific programmes) other than on the BBC.
At the Sea Life aquarium in Auckland, New Zealand, Sony technicians working with the aquarium's animal trainers taught Rambo, a female octopus, to press the shutter on a special camera and take pictures of the visiting public (each photo sells for $NZ2 to support the aquarium's conservation programmes).
Purnell said the BBC had been forced to cut back on the range of services it offers following the 2010 funding settlement, which froze the licence fee at £145.50 until 2017, including axing original daytime programmes on BBC2, and the decision, yet to be formally submitted to the BBC Trust, to axe the BBC3 TV channel.
The Bishop of Bristol has been quoted lamenting the lack of religious programmes on BBC1.
Not only do they bring huge audiences to the broadcasters, regularly dominating the end-of-year list of most-watched programmes, but for ITV they deliver the so called "water-cooler moments" that advertisers crave.
"Everyone accepts these programmes were not effective, did not keep us safe and, even if they did, represent an unacceptable degradation of our rights".
Yet it had determined much of the election coverage, eclipsing policy analysis, and had set the expectations and planning of the overnight programmes.
He added that the programmes featured actors talking about the "adrenaline rush" experienced during the riots, taking revenge against police and bricks being thrown at cars – all issues raised during the trial.
