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CAA recently brought on board former ABC executive Paul Lee to pursue programming for streaming outlets and cable TV.
In essence, subscribers log on to Cablevision to choose programs for streaming downloads; eventually, the company will be able to track the user as a unique entity, build a database of program choices, merge it with other data, and zap over e-mails and other electronic communications right while they are watching.
According to Sarandos, the company has deliberately sought out a variety of programming for streaming, seeking to appeal to a wide and varied audience.
Netflix and Amazon have already begun pumping out 4K programming for streaming to the 4 million 4K UHD TVs expected to be sold this year.
The dataflow programming paradigm shows an important way to improve programming productivity for streaming systems.
The BBC has made many of its programs available for streaming on smartphones, tablets, computers and game console with its iPlayer app in certain countries, but a United States version has not been released — yet.
And the media initiatives are not entirely new: Britain's Channel 4 signed a three-year deal back in 2009 to make entire programs available for streaming on YouTube.
The company has been working with partners like BSkyB and Time Warner Cable to make their programming available for streaming on the box.
HBO signed a deal with Amazon to make its archive of television programs available for streaming for Prime customers.
It should have said the program is available for streaming anytime.
Radio is programmed analogue streaming.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com