The phrase "programmatic platform" is correct and usable in written English.
It can be used in a variety of contexts, but it is commonly used in the field of advertising and marketing. It refers to an automated system or software that allows for the efficient buying and selling of digital ads. Example: Our company has seen a significant increase in ROI since implementing a programmatic platform for our advertising campaigns.
In April, the company launched One, its new, consolidated programmatic platform.
The first, called the CrossX Programmatic Platform, was created to let companies apply artificial intelligence to their digital marketing campaigns.
The perfect posse will include a social network, a gaming monetization platform, a programmatic platform with advanced targeting criteria, and one or two mobile gaming ad networks.
The company's main products, the CrossX Programmatic Platform and Aixon, help brands use artificial intelligence to predict consumer behavior and make marketing decisions.
In March, AOL launched a new, integrated programmatic platform called ONE to court advertisers who wanted to have more control over how they are booking ads across AOL's and its partner's properties.
With the acquisition of ConvertMedia, the company is adding a robust programmatic platform, Singolda adds.
The online marketing publication Digiday, which had previously detailed the programmatic platforms that serve Breitbart, picked up on this, and brands started paying more attention to the sites on which their programmatic ads were landing.
With the landscape questioning viewability and impcat of programmatic platforms, more publishers are offering massive takeovers / high profile premium ad placements.
Agencies and advertisers are enamored with the notion of matching buy to ROI, and using programmatic platforms to drive transactional efficiency.
Its ad technology products are capable of things like dynamic ad insertion, advanced programmatic platforms, ad campaign monitoring tools, and more.
Its software suite includes a variety of ad technology capabilities, including dynamic ad insertion, advanced programmatic platforms, ad campaign monitoring tools, and more.
