Sentence examples for programmatic channels from inspiring English sources
This has created a dearth of quality inventory, leading some advertisers and agencies to seek additional solutions to attract quality publisher inventory to programmatic channels.
During a 21-month period, low-income parents of 3- to 11-year-olds were recruited through usual programmatic channels by nutrition program staff to participate in a series of eight workshops delivered to small groups.
Though still small, an increasing amount of the display ads that consumers see online have been sold through programmatic bidding channels.
About 10 percent of the display ads that consumers see online have been sold through programmatic bidding channels, according to Walter Knapp, the executive vice president of platform revenue and operations at Federated Media, one of the world's largest digital advertising networks.
Jim Follo, the company's senior vice president and chief financial officer, attributed the dip, in part, on a "shift toward ad exchanges, real-time bidding and other programmatic buying channels that allow advertisers to buy audience at scale".
The group will use its $350 million (raised from undisclosed sources), to acquire companies that create user- and machine-generated content (as if what we have now wasn't bad enough); creative, brand and content strategy; social media marketing; programmatic media buying; multi-channel networks; and real-time measurement analytics.
This presents an entirely new set of challenges around inventory, channel and programmatic capabilities.
Programmatic use of such a distribution channel may well be appropriate in some settings.
"The implication was programmatic was just a line item on the media plan rather than actually planning within programmatic".
What will be new for this year is the increasing variety of media channels outside of the traditional programmatic space that will begin seriously investing and therefore incorporating automated advertising technology.
With the advent of new social media channels, addressable advertising and the rise of programmatic and native advertising, the demands on fast, timely and relevant content creation have never been so great.
