The overall financial stability of the group has allowed the Guardian to make vital investments in our digital products, our global expansion, local editorial teams, native advertising, data and programmatic capabilities.
He suggested that a number of networks will be announcing programmatic capabilities soon.
"As we looked to raise capital, the opportunity was clear: we had the data marketers were looking for, and we had the programmatic capabilities to execute on that data".
"We have been growing our programmatic capabilities and offering across the IPC portfolio exponentially since the middle of last year," noted Sam Finlay, head of digital advertising, IPC Media, in a statement.
Specifically, Time says it will "merge its premium content, subscriber data, and advertising inventory with Viant's first party data and programmatic capabilities to bring substantial value to customers of both platforms".
Many large-scale brands see value in developing in-house programmatic capabilities and avoiding a reliance on external tech and media partners, losing more of their spend with each middleman.
This presents an entirely new set of challenges around inventory, channel and programmatic capabilities.
The reorganisation saw Publicis Groupe organize around four groups and programmatic capabilities be threaded in to normal agency activities, rather than kept the specialist preserve of VivaKi.
London-based but now in 15 countries, Unruly expects, in June, to turn on its emotional programmatic targeting capability in the US.
Thanks to quantum advances in programmatic media buying capabilities, messaging undecided voters in specific locations and across devices is now possible in a way that it wasn't during the last election.
