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The overall financial stability of the group has allowed the Guardian to make vital investments in our digital products, our global expansion, local editorial teams, native advertising, data and programmatic capabilities.
He suggested that a number of networks will be announcing programmatic capabilities soon.
And we must maximize the beauty and programmatic capabilities of the new Special Collections Research Center Exhibition Gallery by extending the breadth of our physical exhibition program and complementing it with a rich virtual exhibition program.
"As we looked to raise capital, the opportunity was clear: we had the data marketers were looking for, and we had the programmatic capabilities to execute on that data".
"We have been growing our programmatic capabilities and offering across the IPC portfolio exponentially since the middle of last year," noted Sam Finlay, head of digital advertising, IPC Media, in a statement.
Specifically, Time says it will "merge its premium content, subscriber data, and advertising inventory with Viant's first party data and programmatic capabilities to bring substantial value to customers of both platforms".
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ITV recently opened up programmatic video capability with RadiumOne, Sky has also tapped Videology to run its programmatic capability, while Channel 4 is using FreeWheel to power its new programamtic ad exchange.
London-based but now in 15 countries, Unruly expects, in June, to turn on its emotional programmatic targeting capability in the US.
Thanks to quantum advances in programmatic media buying capabilities, messaging undecided voters in specific locations and across devices is now possible in a way that it wasn't during the last election.
Lastly, we've found that the targeting and bid optimization technologies offered by many programmatic providers far exceed the capabilities of a standard display ad campaign operated out of Google AdWords.
The iterative nature of programmatic buying coupled with technology's targeting capabilities has driven ROI to its ultimate destination.
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