Sentence examples for programmatic bidding from inspiring English sources

Like AOL, Weather.com is also aggressively moving into programmatic bidding.

Though still small, an increasing amount of the display ads that consumers see online have been sold through programmatic bidding channels.

About 10 percent of the display ads that consumers see online have been sold through programmatic bidding channels, according to Walter Knapp, the executive vice president of platform revenue and operations at Federated Media, one of the world's largest digital advertising networks.

But we've confirmed that they did raise the most money out of all the companies in the Winter and Summer 2012 cycles at YC. "The future of online advertising is real-time and programmatic bidding," says Don Butler, Managing Director of Thomvest Ventures, explaining his firm's investment.

The company's blog post said Twitter campaigns will be "automatically translated into programmatic bids on the MoPub exchange, on a level playing field with MoPub's existing DSP partners".

Big data, native advertising, programmatic marketing, real-time bidding, web analytics - rapid technological change and innovation is reshaping the discipline of marketing, challenging practitioners to balance creative inclinations with digital logic and data-led insights.

Facebook and Twitter can also see where else people go online, which can help them sell their users' attention to advertisers.The third big development has been the rise of real-time bidding, or "programmatic buying", a new system for targeting consumers precisely and swiftly with online adverts.

Eventually, the company's plan is help movie studios retarget film fans via JustWatch's own integrated adtech using programmatic and real-time bidding.

Candiotti joined the newspaper last year, where his team has been working to implement new ad technologies like real-time bidding and programmatic buying.

So on the buyer side, for example, he said the company offers the "C1X Audience Guarantee" that allows advertisers to reach their target audience across publishers, while offering publishers tools like programmatic direct and header bidding to give them more control over their ad inventory.

HOLLYWOOD -- In the new programmatic buzzword of "header bidding", publishers no longer have to run auctions for ad buys sequentially; they can audition multiple demand sources simultaneously, to get the highest price.