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New exchanges for programmatic are on the rise.
Two keys to the continued evolution of programmatic are transparency issues with clients regarding supply chain costs and getting smarter about programmatic planning.
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Programmatic means personalisation Programmatic is an evolution of how media is bought, not a completely new channel.
Lots of mobile display ad dollars (and pounds) are headed to mobile programmatic, but understanding of mobile programmatic is lagging a little behind programmatic for display more generally.
Programmatic is in its infancy and will continue to evolve over the coming years and I suspect that by 2018/19, we won't even think about programmatic.
The Scottish (also called Scotch), completed in 1842, although not programmatic, is expressive of Mendelssohn's poetic nature.
"Programmatic is very helpful for understanding who those people could be, what their behaviour looks like and how you could go about finding them".
Programmatic is the technology that will allow advertisers and buyers to execute their creativity more efficiently than can currently be achieved using manual buying methods.
The issue with programmatic is that an alarming portion of it is fraud, and the industry is aware of this.
The real opportunity in programmatic is so much bigger than the current narrative about automated ad buying.
In fact, the shift to programmatic was one of the reasons given for the company's restructuring and layoffs earlier this year.
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