Sentence examples for programmatic advertising system from inspiring English sources

The initiative, called the Pangaea Alliance, will give brands access to more than 110 million online readers using a computerised, or programmatic, advertising system.

The combination there of falling TV audiences with the emergence of tools such as programmatic advertising – computerised systems that make it much easier for an advertiser to buy ad space across digital media – and an explosion in video consumption made for a perfect storm for traditional broadcasters.

This session will explore the opportunities and challenges that programmatic advertising poses to publishers, advertisers and agencies.

It will support the full benefits of programmatic advertising on mobile, through the combination of advertiser, exchange and third-party data, to produce more effective advertising.

A lack of transparency is also cited as a potential contributing factor for fueling ad fraud — combined with the growth in programmatic advertising (the latter is also flagged as a brand safety issue, as a result of programmatic systems automatically placing ads — something which caused problems for YouTube last year).

A lack of transparency is also cited as a potential contributing factor for fueling ad fraud — combined with the growth in programmatic advertising (the latter is also flagged as a brand safety issue, as a result of programmatic systems automatically placing ads — something which caused problems for YouTube last year).

Is Programmatic Advertising the Future of Marketing?

This process is called programmatic advertising.

Another compared the situation of programmatic advertising to email.

There are downsides to the efficiency of programmatic advertising.

How will 'Do Not Track' affect the programmatic advertising landscape?