"This is a key piece for us taking our programmatic ad platform really to the next level," he added.
Does programmatic ad placement represent real, quantifiable value?
"What adblock has done is highlight how problematic it is when you work with programmatic ad networks and they're stuffing the pages with ads.
For AOL, which boosted its programmatic ad technology buying video platform adap.TV for $405m in 2013, the deal marks a major move into computerised ad buying on mobile devices.
She referred to programmatic ad buying, where computers buy and place online ads in an automated way, and said that there are few people who really understand how such technology works.
The deal comes as new research shows that the UK market for programmatic ad buying will grow 66% this year to account for more than half, some £1.8bn or 59%, of the £3bn digital display advertising market.
CPXi says it has four main divisions: bRealTime (programmatic ad tech), Simplixity (media execution), Affiture (affiliate network), and AdReady, a programmatic ad startup that CPXi acquired last fall.
But its programmatic ad platform is currently only live in the U.S., U.K., Canada and Australia.
