Is it programmatic buying, native advertising, or perhaps even drones?
In the short run, the growth in programmatic buying has forced overall ad prices to fall.
Thompson joined Blis in 2012 to work at the intersection of programmatic buying, mobile advertising and location data.
Given the size and intensity of the UK's advertising industry, it is little wonder programmatic buying platforms have proliferated.
Online advertising is shifting toward "programmatic buying," a system that allows advertisers to follow individual consumers online, Tanzina Vega writes.
In digital advertising, with its new world of "programmatic buying" technologies, context matters less than tracking consumers wherever they go.
One example is programmatic buying, a technique used by networks to place ads on sites based primarily on demographics.
Advertisers like Nike, Comcast, Progressive and Procter & Gamble are now using programmatic buying, and luxury advertisers are starting to follow.
In the world of "programmatic buying" technologies, context matters less than tracking those consumers wherever they go.
A recent Boston Consulting Group study (pdf), commissioned by Google, found that programmatic buying – yes, algorithms – helped advertisers increase return on investment by 30%50%%.
Today, times have changed as big data, programmatic buying and real-time bidding have collectively paved the way for a new generation of brand opportunities online.
